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Building Effective Value Chains : Value and its Management Short Stories Book Title: Forged In Crisis:Book Title: Building Effective Value Chains ISBN: 9780749473761 By Author(s): TOM MCGUFFOG By Publisher: KOGAN PAGE Format: PB The value chain describes the full range of activities that firms and workers do to bring a product from its conception to its end use and beyond. This includes activities such as design, production, marketing, distribution and support to the final consumer. Value chain activities can occur within or between firms, within a