Joop! Go Eau de Toilette 30ml Spray Beard Serum Two or three sprays from

Two or three sprays from the morning holds through lunch without needing a refresh

A solid stick moisturiser that melts onto skin — no jar to scoop from

9-50 is a light blonde with warm golden undertones — the shade that reads natural on fair skin without the brassy settle that comes from cheaper formulas

Starfruit and white flowers — that's the actual order here

almost powdered-vanilla base

Joop! Go Eau de Toilette 30ml Spray Beard Serum Two or three sprays fromGinger and lemon open sharp and clean, then a woody spicy heart settles in cardamom, pepper, and a hint of cedar that stops short of serious. Joop! Go is the morning version of the brand's DNA: energetic without being precious. 30ml EDT, designed for him. Two to three sprays from the spray bottle last four to five hours on skin, longer if you catch your collar or cuff. Reapplies cleanly mid afternoon if the day runs long.