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FUSION : How Integrating Brand and Culture Powers the World's Greatest Companies Pop Up Riad's story takes in theBook Title: Fusion : How Integrating Brand and Culture .. ISBN: 9781473676985 By Author(s): DENISE LEE YOHN By Publisher: NICHOLAS BREALEY Format: HC 'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the