Hydrating Styling Cream style **Study of women ages 18-65

**Study of women ages 18-65

In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner:

The Oprah Magazine Fall Beauty O-Wards 2018

• 98% agreed the product easily rinses out of hair*

• Neutralizes brassiness over time

Hydrating Styling Cream style **Study of women ages 18-65For the perfect blow dry, Moroccanoil Hydrating Styling Cream combines the extraordinary conditioning properties of antioxidant rich argan oil and a soft holdresulting in a product that is highly effective in creating smooth styles, and versatile enough for all hair types. Improves softness by 74%* Provides soft hold Adds definition Hydrates Leaves hair smooth Combats frizz and the effects of humidity Winner, Total Beauty Award, 2018 *Based on an