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Strategic Management,New Notley Ladybug Girl And Bingo NeedThis Book Is Written For Current And Future General Managers Who Have Or Will Have Overall Responsibility For A Business. The Authors Provide A Set Of Frameworks, Tools, And Concepts To Build This Capability. The Goal Of The Book Is To Provide Insights Into Organizations And Strategy That Will Help General Managers Make Strategic Thinking In Their Firms Pervasive, Effective, And Rewarding.