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Idly Keeping It In View
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Fostering Sustainable Behavior: An Introduction To Communitybased Social Marketing (Education For Sustainability Series),New Kenneth N. Waltz Idly Keeping It In ViewOur Consumption Patterns Are Threatening To Outstrip Earth'S Ability To Support Humanity And Other Species. A Sustainable Future Will Require Sweeping Changes In Public Behavior. While Conventional Marketing Can Help Create Public Awareness, Social Marketing Identifies And Overcomes Barriers To Longlasting Behavior Change. This Groundbreaking Book Is The Primary Resource For The Emerging New Field Of Communitybased Social Marketing, And An Invaluable
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