Wella Koleston Perfect Permanent Hair Color - 10/16 Lightest Blonde / Ash Violet Toners Potassium Laurate

Potassium Laurate

coarse and damaged hair

silky-soft style

and general grooming tasks Professional Quality: Trusted by beauty experts for consistent performance and reliable results Elevate your beauty tools with the Esthetic Plus #2952 Slanted Tweezer

moisturizing formula targets the needs of unruly curls Formulated with FlexPROtec complex to provide color & heat protection Blended with bamboo proteins to keep the style natural & flexible Infused with product-specific styling polymers for quick & easy styling Combines unique elastomer with UV filter to protect hair from premature color fade

Wella Koleston Perfect Permanent Hair Color - 10/16 Lightest Blonde / Ash Violet Toners Potassium LaurateKoleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true to tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy looking results, it's no wonder why one tube is sold every second in the world! BENEFITS Up to 100% gray coverage with rich, healthy