Political Marketing Louis Rogers Research and Practice in Non-Western

Research and Practice in Non-Western Cultures is ideal for undergraduate and graduate-level global mental health

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Political Marketing Louis Rogers Research and Practice in Non-WesternPolitical Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these