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This Better Work: A Female Founder's (Wild) Journey through the (Hyper-Masculine) Tech Startup World Kelly Pennell really bad at being aMost of the founder stories we hear are the successful ones the ones with happy endings. This is not that kind of story. Being a founder comes with only one guarantee: at times, the obstacles will be so absurdly difficult they will seem almost comical. While you can't predict what's ahead, you can prepare for it. And you can learn a lot from Lynsie Campbell's experiences since she's survived everything a startup can throw at you. In This Better Work,