What Is Marketing? AUTH-181132 com/blog and follow her on

com/blog and follow her on Twitter at julielerman

is the author and co-author of 7 books in the field of Functional Diagnosis and practice management

this English translation

one which had occupied his thoughts for more than six years

Joseph upends these misconceptions and reveals a nuanced portrait of two men who

What Is Marketing? AUTH-181132 com/blog and follow her onSometimes you need more then a one sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. The book provides the foundation for developing those skills and