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Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers Recreations & Games Churchill and the Generals andNow more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed