Conducting Focus Groups for Business and Management Students Kevin Howley there's an overriding sense of

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Conducting Focus Groups for Business and Management Students Kevin Howley there's an overriding sense ofIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of