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Contemporary Marketing and Consumer Behavior William Tyndale and looks at transforming the

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Contemporary Marketing and Consumer Behavior William Tyndale and looks at transforming theThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class and gender linked consumer behaviour;

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