Branding Your Business Astrology " --Newsday

" --Newsday

Based on the theory that a brand is the total perception a customer has about a company

the book is autobiographical and personal

but she must battle her way back across the country to the remote shelter where her boy is safely hidden

and was voted one of the best novels of the twentieth century by librarians across the country

Branding Your Business Astrology " --NewsdayA successful business must create a memorable brand and fix it in the consumer\'s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy to follow terms, photos and illustrations. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a \"DIY\" brand audit, and how to use marketing communication and psychological principles to make an