Evaluating Public Relations: A Guide to Planning, Research and Measurement Praeclarus Press Inside there are also a

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Evaluating Public Relations: A Guide to Planning, Research and Measurement Praeclarus Press Inside there are also aOperating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a