Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers BISAC-SPO059000 a woman who holds his

a woman who holds his future in her hands

the young daughter of the local grocer

Terrifying

the history and philosophy of international law

But escaping her nightmare proves to be harder than enduring it

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers BISAC-SPO059000 a woman who holds hisBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer