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Principles of Marketing for a Digital Age 3/e Ronald Chase and understanding of

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Principles of Marketing for a Digital Age 3/e Ronald Chase and understanding ofUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially conscious marketer in today's ever evolving digital landscape. This third edition brings you: * Brand new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour * New and updated

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