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Dimensions: 188x244x14mm
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Services Marketing Management: A Strategic Perspective, 2e ISBN:9780470091166 Dimensions: 188x244x14mmPages: 576, Specialty: Marketing, Publisher: Wiley, Publication Year: 2006, Cover: Paperback, Dimensions: 195. 6x256. 5x30. 5mm In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.
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