Spent: Sex, Evolution, and Consumer Behavior AUTH-15105327 ISBN13: 9780981745008

ISBN13: 9780981745008

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Spent: Sex, Evolution, and Consumer Behavior AUTH-15105327 ISBN13: 9780981745008A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money