The Marketing of the President Lekha Sharma Nathalia E

Nathalia E

Attuned to the challenges surrounding teacher training

tracing its remarkable history through the experiences of walkers past and present

from launching a business in your home to creating a new corporate division at work

From the Salon to the Schoolroom examines the emerging secondary school system for girls in nineteenth-century France and uncovers how that system contributed to the fashioning of the French bourgeois woman

The Marketing of the President Lekha Sharma Nathalia EUsing the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.