A New Handbook of Rhetoric Irene V. Small Our Higher Calling presents a

Our Higher Calling presents a forceful case for the enduring value of higher education along with pragmatic recommendations for how campus leaders can engage in constructive dialogue about necessary change

avoid common pitfalls

And he suggests ways to protect yourself against privacy invasion

hypnotic influence

the cardiovascular clinician will learn to adopt specific and detailed a line of questioning to dissect patient symptoms down to their core

A New Handbook of Rhetoric Irene V. Small Our Higher Calling presents aLike every discipline, Rhetorical Studies relies on a technical vocabulary to convey specialized concepts, but few disciplines rely so deeply on a set of terms developed so long ago. Pathos, kairos, doxa, topos these and others originate from the so called classical world, which has conferred on them excessive authority. Without jettisoning these rhetorical terms altogether, this handbook addresses critiques of their ongoing relevance, explanatory