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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires Alinea Knowledge ISBN10: 193460819X

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Description

ISBN10: 193460819X

This book is for the individuals who want to be an artist but know nothing about drawing yet

Focuses on current debates and controversies in the field with references to the latest research and scientific literature

the publication ofFinnegans Wake

Kennedy's Profiles in Courage

Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires Alinea Knowledge ISBN10: 193460819XStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories intriguing, authentic, and involving narratives apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy

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