This is because of its incredible effect that allows you to send cards from your hand or field to the graveyard to halve your opponent's monster's Attack
It fits perfectly into the frame of the card
The overall, artistic effect here, however, is more majestic than terrifying
In the various three or more coloured versions of UG control decks I would always chose to play a Negate over an Actual Counterspell, those kinds of deck have an unrivalled ability to deal with permanents while coloured mana is more of an issue
Lillies Clefairy ex (Journey Together, Special Illustration Rare) : Valued at $220, its whimsical artwork by Susumu Maeya makes it a collectors favorite, especially among fans of Alola trainers
The artwork captures an earnest-looking Keldeo standing stoically next to a forest stream