As a Floodborn character, Ursula is transformed and more powerful than shes been before (check out our guide to Storyborn, Dreamborn and Floodborn in Disney Lorcana for more details), with 4 Strength and 7 Toughness making her stats pretty formidable alone
That's some pretty potent power, since unlike other effects this can be done many times and all at once
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Note that if you have multiple Commanders with Doctor's Companion or partner then you get the biggest effect
In gameplay terms, its most similar to Venture into the Dungeon from Adventures in the Forgotten Realms : a scaling rewards track that (at least in Limited) certain cards will be able to advance with a one-off trigger
Sure, token strategies are a dime a dozen, but what I love about The Third Doctor is how big you can grow him, and with the trample ability, you can smash through defenses